Reading the Analytics

So, you have all these analytics! 

What do they mean? We'll cover that here.

First, make sure your analytics are connected. If they are not connected, contact us to get your analytics connected to your dashboard.

When you first open the dashboard you will see a graph at the top of the screen. This shows you Total Clicks, Total Impressions, Average CTR, and Average Position. These can be toggled on and off from view to de-clutter the graph by simply clicking on the colored boxes.

The Analytics shows data for the last 30 days. 

Definitions

Total Impressions is the number of times that Google has displayed a page from the site in search results. 

Total Clicks is the number of times that the search result has been clicked on from Google search results. 

Average CTR is the Average "Click-Through-Ratio". The CTR is the number of  Total Clicks / Total Impressions. 

Average Position is the average position the site showed up in the search results displayed on Google.

If you look at the bottom half of the page, you will see some tables with the following tabs.

Queries is the actual visitor search query (search words) used on Google that displayed the website in the search results. How many clicks, impressions, CTR, and the position in the search results of each query.

Pages show us the same information, but the pages that were displayed in the Google search

The devices tab shows how many search visitors are using Mobile, Desktop, or Tablet devices.